{"title":"Block Printed Veshtis","description":"\u003cdiv\u003e\u003cspan\u003eEach print on these cotton veshtis\/dhotis is placed by hand, block by block, by neurodivergent adults who have turned patience into an art form. Chennai-made. Unmistakably Hastha.\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"haathi-veshti","title":"Double layer Veshti for Men | Haathi","description":"\u003cdiv\u003e\u003cspan\u003eThe Haathi is an off white double veshti, 8 muzham in length, with a blue border carrying a column of small, repeated, stacked elephant motifs along the edge. A quieter way to bring a familiar motif into something as traditional as a veshti.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHandloom cotton, double-layered, made for the kind of daily wear that should still feel a little considered. Block printed in Chennai by neurodivergent adults.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eFor the man who notices small details and appreciates when something is made with intention, rooted in slow craft, and finished with a human touch,\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 4mts","offer_id":44326470254732,"sku":null,"price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/HAATHI_21567ab4-8e2d-4e00-a3f9-a2a0fa2a7aaa.jpg?v=1781783968"},{"product_id":"alphana-veshti","title":"Double layer Veshti for Men | Alphana","description":"\u003cdiv\u003e\u003cspan\u003eThe Alphana is an off white double veshti, 8 muzham in length, with a narrow blue-striped border along the edge, just two clean lines of colour against handloom cotton. It's the kind of detail that looks effortless precisely because it isn't trying to be more than it is.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eDouble-layered, the standard weight is suitable for both daily wear and formal occasions. Block printed in Chennai by neurodivergent adults.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFor the man who prefers his veshti understated and well-made.\u003c\/span\u003e\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 3.5mts","offer_id":44326470320268,"sku":null,"price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/al1.jpg?v=1777286279"},{"product_id":"alai-blue-border-8-muzham-double-veshti","title":"Double layer Veshti for Men | Alai","description":"\u003cp\u003eOur hand block-printed veshtis blend cultural heritage with contemporary style. \u003c\/p\u003e\n\u003cp\u003ePattinam Prints: For those who believe that Chennai is a city, but Madras is an emotion.\u003cbr\u003eThis collection of hand block printed clothing and umbrellas is a vibrant collaboration between Hastha, Thirupurasundari Sevvel, Anchored Hues, and Nam Veedu Nam Oor Nam Kadhai. Our common passion for our city has resulted in motifs that define this place we call home.\u003c\/p\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off White \/ 1.3mts x 4mts","offer_id":44326470353036,"sku":null,"price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/Alai5.jpg?v=1783089188"},{"product_id":"davara-coffee-veshti","title":"Double layer Veshti for Men | Davara Coffee","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cspan\u003eOur hand-block-printed veshtis blend cultural heritage with contemporary style. Made from handloom cotton and hand block printed by adults with intellectual disabilities. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePattinam Prints: For those who believe that Chennai is a city, but Madras is an emotion.\u003cbr\u003eThis collection of hand-block-printed clothing and umbrellas is a vibrant collaboration among Hastha, Thirupurasundari Sevvel, Anchored Hues, and Nam Veedu Nam Oor Nam Kadhai. Our shared passion for our city has led to motifs that define the place we call home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 3.6mts","offer_id":44326470451340,"sku":null,"price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/Dhoti-Dabara-coffee-3.webp?v=1763450058"},{"product_id":"kolam-calling-veshti","title":"Double layer Veshti for Men | Kolam Calling","description":"\u003cdiv\u003e\u003cspan\u003eThe Kolam Calling is an off white double veshti, 8 muzham in length, with a Mayilkan woven-zari border running along its full edge, a fine, repeating pattern drawn from the peacock feather's eye motif, classic in its restraint. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHandloom cotton, double-layered, made for daily wear that still feels considered. Kolam\/Rangoli motifs hand block printed in Chennai by neurodivergent adults.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFor the man who wears tradition the way it was meant to be worn, without making a show of it.\u003c\/span\u003e\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 3.5mts","offer_id":44326470582412,"sku":null,"price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/Mens-Vesthi-Kolam-3.webp?v=1761370170"},{"product_id":"trygon-veshti","title":"Double layer Veshti for Men | Trygon","description":"\u003cdiv\u003e\u003cspan\u003eThe Trygon is an off white double veshti, 8 muzham in length, with a maroon temple border running its full edge. Where most veshti borders sit as a flat, single-colour band, this one breaks into a repeating diamond pattern, a small departure from convention that changes how the whole garment reads.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHandloom cotton body, double layered, the standard weight and drape for daily and formal wear alike. The pattern was block-printed by neurodivergent adults in Chennai, whose precision keeps every point of the diamond aligned across the full width of the fabric.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFor the man who wants his veshti border to do a little more than just be there.\u003c\/span\u003e\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 3.6mts","offer_id":44714540302476,"sku":null,"price":1600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/DSC00410.jpg?v=1762251656"},{"product_id":"chiku-kolam-gold-border-8-muzham-double-veshti","title":"Double layer Veshti for Men | Chiku Kolam","description":"\u003cp\u003eOur hand block-printed veshtis blend cultural heritage with contemporary style. Hand-woven by skilled weavers from Kerala, each piece reflects true craftsmanship.\u003c\/p\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off White \/ 1.2mts x 4mts","offer_id":44714608197772,"sku":null,"price":3500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/ChikuKolamGold4.jpg?v=1783084046"},{"product_id":"kutch-veshti","title":"Double layer Veshti for Men | Kutch","description":"\u003cdiv\u003e\u003cspan\u003eRajasthan draws it on its walls. Gujarat puts it on cloth. Tamil Nadu wears it to the temple. The Kutch is a double veshti that borrows its print language from the block-printing traditions of Kutch, Gujarat, with dense geometric patterns printed in grey on off white, and a clean gold border at the edge that earns its place without competing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e8 muzham. Double-layered. The right length and weight for a man who wears a veshti the way it was meant to be worn.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe neurodivergent adults who printed this brought sustained attention that makes a pattern this dense look effortless. Wear it where it deserves to be seen.\u003c\/span\u003e\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.2mts x 4mts","offer_id":44736323977356,"sku":null,"price":4000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/13.jpg?v=1777323307"},{"product_id":"kodi-kolam-veshti","title":"Double layer Veshti for Men | Kodi Kolam","description":"\u003cdiv\u003e\u003cspan\u003eKodi Kolam, a creeper pattern drawn at doorways and courtyards across Tamil Nadu, runs as a block-printed border along the edge of this off white double veshti. It is a small translation: a pattern that belongs to the floor, moved to the fabric, carried into the day.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e8 muzham length. Double-layered. The standard for a reason, this is a veshti for the man who wears one properly, not occasionally. Hand block printed on handloom cotton. The border was printed by hand, repeated by neurodivergent adults whose capacity for this kind of careful, unhurried work sets the standard for what block printing at its best actually looks like.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eWear it to the temple. Wear it to a wedding. Wear it on a quiet Sunday that deserves better than trousers.\u003c\/span\u003e\u003c\/div\u003e","brand":"Hastha Merchandise","offers":[{"title":"100% cotton \/ Off white \/ 1.3mts x 3.5mts","offer_id":44799493800076,"sku":null,"price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4613\/3900\/files\/mk1_de28dd8f-d7a5-4308-b78f-4590176bf0d7.jpg?v=1763541417"},{"product_id":"ghoda-4-muzham-veshti","title":"Single layer Veshti for Men | Ghoda","description":"\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003eOur hand block-printed veshtis blend cultural heritage with contemporary style. 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